The Ritual of Advent 2026: 24 Moments Full of Joy

As the most magical time of the year approaches, Rituals Cosmetics invites you to slow down and consciously savor the anticipation of Christmas. With „The Ritual of Advent,“ the brand presents two beautifully designed Advent calendars, offering 24 moments filled with joy and surprises.

There is something undeniably magical about the countdown to the holiday season.

It is defined by familiar traditions and the anticipation of discovering something new each morning in the lead-up to the big celebration. Inspired by these special moments, the Advent calendars are far more than just a festive countdown: they are lovingly crafted collector’s items that spark joy and evoke nostalgic memories. From a luxurious, festively decorated house that captures the warmth and comfort of home, to a charming train that stirs up childhood memories.

Filled with beloved Rituals bestsellers, limited editions, exciting new beauty and fragrance products, and luxurious full-sized items, each Advent calendar offers 24 moments of pure joy throughout December. Whether you are drawn to the familiar charm of the Classic Advent Calendar or the nostalgic magic of the Premium Advent Calendar— a new, exciting discovery awaits every morning.

“The magic of Advent lies in the anticipation—in those small moments of excitement that build day by day. This year’s Advent calendars were designed to celebrate that very feeling and turn every December morning into a joyful moment of discovery. We wanted to create special keepsakes that you’ll love bringing out and displaying year after year—pieces that accompany you throughout the month with thoughtful design, festive storytelling, and the joy of meaningful moments. Whether shared with loved ones or kept as a treat for yourself, we hope they bring even more wonder, warmth, and festive magic to every morning.”

– Lot van Rij, Executive Director Innovation & Product Life Cycle Management at Rituals

The Ritual of Advent Classic Advent Calendar 24 doors filled with joy

Inspired by the warmth and comfort of home during the festive season, the Classic Advent Calendar is designed as a snow-dusted townhouse that opens up to reveal little surprises hidden behind its windows and doors. A magical miniature home that serves as a delightful eye-catcher throughout December. Behind the 24 doors lie popular products for bath, body, and home—including limited editions. The selection features two full-sized products alongside handy travel sizes, all with fragrances suited to the festive season: warm spicy notes, crisp floral nuances, and zesty citrus accents. Evoking the charm of childhood advent calendars, a new door can be opened each day to discover a small treasure that fits perfectly into your daily routine—bringing moments of cleansing, care, and fragrance to the festive season.

The Ritual of Advent Premium Advent Calendar Advent Express

All aboard the magical Premium Advent Calendar—a festive journey with 24 stops. Designed as an enchanting train set with three detachable carriages, the Premium Advent Calendar brings joy, excitement, and nostalgia to the festive season. Inside each carriage await luxurious treasures for beauty, bath, body, and home—including six full-sized products, a carefully curated selection of travel-sized items, exclusive new products, and limited editions. Assembling the train set lets your inner child come alive while creating a stunning display piece that brings joy all year round.