Building on the success of the inaugural year of the „Nike x NFL Rivalries“ program, Nike and the National Football League are unveiling the „Rivalries“ jerseys for 2026, along with accompanying fan apparel manufactured and distributed by Fanatics.
The „Nike x NFL Rivalries“ program authentically deepens the connection between American football, the fans, and the communities that fuel them, featuring distinctive jersey designs created individually for each participating team.
„The unveiling of eight new Rivalries jerseys marks the next chapter of a program that is a hit with fans of both the NFL and Nike alike,“ says Taryn Hutt, VP of Club Marketing at the NFL. „By spotlighting the AFC South and NFC North clubs—and the passionate fans behind them—we continue to capture the spirit and tradition of American football’s greatest divisional rivalries.“
Originally launched in 2025, the program became Fanatics‘ best-selling merchandise release to date, demonstrating strong fan demand and paving the way for the program’s expansion in 2026. Teams will debut their new Nike-designed „Rivalries“ jerseys during upcoming home games against divisional rivals. Following their on-field debut, the „Rivalries“ jerseys will remain part of each team’s lineup for three years, alongside their existing alternate jerseys. Teams that introduced their jerseys in 2025 will return to the field in those designs for a selected game against a divisional rival.
Additional teams will unveil their jerseys during the 2027 and 2028 NFL seasons. All sixteen „Rivalries“ teams (introduced in 2025 and 2026) will wear their jerseys this season.
The kickoff for 2026 is heralded by visual campaigns from the participating teams. Set in the communities where the respective rivalries originated, the campaigns feature NFL players and legends—such as Jameson Williams, Jordan Love, Nico Collins, Sauce Gardner, and Randy Moss—alongside local talents like rappers Big Sean, Slim Thug, and Bun B, and country singers Gowa Gibbs and Thomas Edwards. Together, they link each team’s identity to the people and places that give them meaning.
