After the collaboration with Antonia, Ten c is ready to launch a new partnership, this time with Awake NY, a capsule that represents the best of both brands‘ DNA.
Ten c, a luxury outwear brand that belongs to the FGF Industry group headed by Enzo Fusco, joins forces with AWAKE NY, a brand with a strong street aesthetic founded by Angelo Banque – considered among the coolest of the moment – to create a co-lab that perfectly mixes all-Italian elegance and craftsmanship with the vibrant spirit of the Big Apple.
This fusion of worlds, only seemingly distant from each other, gave rise to an eclectic and dynamic collection, the result of the collaboration between two exceptional creatives Alessandro Pungetti and Angelo Banque.
‘This collab was born with the ultimate goal of celebrating the beauty of diversity and innovation,’ say Alessandro Pungetti – creative director of Ten c – and Angelo Banque – founder of Awake NY – in unison. ‘We have worked four hands on a project that wants to be authentically global and that can unite the DNA of two brands, deeply rooted in their respective cultures of origin and the two souls, at first sight in contrast, of a city like NY and a country like Italy.
The capsule is made up of pieces with bold, urban-inspired lines, rich in tailoring details and made from the highest quality fabrics.
The line consists of three iconic Ten c pieces presented in two different colours, acid green and military green. The jacket and trousers feature a print that reproduces the rocky substrate map of Manhattan’s neighbourhoods, creating an original and truly unique camouflage print. The materials used are nylon crinkle combined with OJJ.
The outerwear is customised with both logos. On the inside, the classic OJJ label bears both the Ten c and Awake NY logos. On the outside, on the other hand, the puller and hood feature only the Awake NY logo. A choice that respects the codes of both brands: Ten c has always been no logo and Awake NY has made its brand an important communication tool.
