In September, The Hoxton and Lacoste are presenting a fresh take on classic room service. The two brands have teamed up across The Hoxton’s 19 global locations to create a limited-edition collection with artist Michael McGregor. At the heart of the collaboration is a capsule collection featuring a reimagined version of the iconic Lacoste polo shirt, along with graphic tees, hoodies, pajamas, and an exclusively designed bathrobe. McGregor is renowned for transforming items like hotel stationery and menus into works of art; his distinctive, colorful style brings a playful perspective to the The Hoxton & Lacoste collection, which will be available at all the hotels starting September 8.
The collection comprises seven iconic pieces, with designs that capture and illustrate the small, everyday moments of hotel life. They play with bold typography and nostalgic experiences—such as checking in, ordering room service, and first entering the hotel room—all while incorporating Lacoste’s clean lines and signature green-and-white color palette. To get their hands on the collection, guests simply check into one of the 19 The Hoxton hotels, select their chosen item via a special room service card, and have it delivered right to their door.
For the ultimate room service experience, guests can also order from a menu created by McGregor. It features his personal favorites—including a cheeseburger with fries, a French omelet, and a classic club sandwich—complemented by a drinks selection that includes classic Negronis, Mezcal Negronis, and champagne.
The The Hoxton & Lacoste Room Service collection is all about the little details that define the unique atmosphere of hotel living. For The Hoxton, the collection represents a playful translation of its identity into wearable fashion; for Lacoste, it showcases the brand’s lifestyle vision through a hotel-inspired lens; and for Michael McGregor, it creates a canvas upon which he infuses the language of hospitality with humor and character.
