The FW26/27 TOM FORD EYEWEAR advertising campaign amplifies the exploration of seduction introduced by Creative Director Haider Ackermann on the TOM FORD Fall/Winter 2026 runway. More than a campaign, it is a celebration of individuality, where character becomes the true subject of every image.
Speaking about the creative vision behind the campaign Haider Ackermann explains:
The discourse of seduction is what I keep exploring at TOM FORD, using the campaign as a lens that magnifies and amplifies the feelings, emotions and thoughts of the fashion show. This one is a study on characters: individuals of every age and walk of life, depicted in glaring light against a clinical white background, proud of who they are, of the scribbles an existence intensely lived has left all over their faces, clothing and manners. Come as you are. Opposites that attract. Underneath, a tension. I wanted the images to be pure and direct, stark but trembling with human substance, therefore it’s just the camera and the subject, no theatrics or props needed. What these personas wear is who they are. There is a sense of presence and awareness in such characters, caught either alone or in groups, highlighting the respective individualities. What they have in common is the fact that they all flirted with debauchery, but now they stand straight. They are here, unfiltered and defiant. Come closer, and see.
The campaign stars among others Liu Wen, the pioneering figure of international fashion widely recognized as China’s first supermodel; French-Slovenian model Paolo Grebic; and Venezuelan model Alfredo Ramirez. Through their distinct personalities, the campaign explores a contemporary vision of seduction rooted in authenticity, presence and character.
The campaign showcases ultra-slim, highly wraparound sunglasses and optical frames that reinterpret classic aesthetics through fluid geometries, generous volumes and sharply defined silhouettes.
Models:
Liu Wen, Paolo Grebic, Mila Van Eeten, Aluel Makuach, Scott Barnhill, Benjamin Orlan, Ardi H, Kristen McMenamy, Malick Bodian, Alfredo Ramirez
Photographer: Stuart Winecoff
Make Up Artist: Lucy Bridge
Hair Stylist: Tom Wright
