Under Armour has appointed Grammy-nominated artist Gunna as a Global Brand Ambassador. This collaboration also launches a new initiative called P-Star, with the 33-year-old taking on the role of creative lead. The fusion of style and creativity plays a central role in the initiative, manifesting through curated collections, community events, concerts, and running clubs.
P-Star brings together Gunna’s perspective on movement, discipline, and self-expression. The rap star trains almost daily and established the „Wunna Run“ club, which now reaches thousands of people worldwide. „Gunna’s story embodies resilience, discipline, and growth,“ says Kevin Plank, founder and CEO of Under Armour. He represents a passion for movement and style that unites people and fosters both mental and physical strength. For Plank, these qualities align perfectly with Under Armour’s direction, making the next step in the relationship a logical progression.
Under Armour will unveil the inaugural P-Star collection on August 27. It will be available exclusively at „A Ma Maniére“ in Atlanta and on underarmour.com. A „Wunna Run“ capsule collection—which will also include the European market—is scheduled for early 2027; this launch coincides with Gunna’s first marathon participation. Summer 2027 will see the release of „P-Star Lux,“ a drop featuring premium materials and modern designs that highlight the artist’s keen sense of style.
