Since 2013, INVICTUS has been the scent of winners and champions—synonymous with unstoppable success. Thirteen years later, INVICTUS remains the very definition of victory. With this new intensity, the triumph eclipses everything that has come before. INVICTUS ELIXIR reveals a new, absolutely irresistible facet of vanilla—more intense than ever, thanks to powerful vanilla caviar. It is a fragrance that embodies a modern vision of masculinity. A potent perfume elixir that unleashes victory in all its intensity.
GIACOMO CAVALLI: THE NEW FACE OF INVICTUS. FEARLESS. SEXY. UNSTOPPABLE.
Since its launch, INVICTUS has stood as the absolute epitome of the hero: an irresistible force guided by instinct, transcending all boundaries—a legendary athletic icon who achieves every victory. Building upon its timeless legacy, Rabanne reflects—in this reinterpretation of an essence of divine victory—a thoroughly modern mindset defined by resilience, ambition, and self-belief.
For this new chapter of INVICTUS, Rabanne presents Giacomo Cavalli—ultimate athlete, entrepreneur, and model—as the new face of the fragrance. A perfect match! The iconic campaign, directed by Alex Courtès, showcases every facet of his persona within a stadium of epic proportions.
He enters the arena, carried along by the rhythm of „We Are the Champions,“ before the space opens up into a rugged, ascending landscape. He climbs the mountain, reaches the summit, and—in a final, determined gesture—hoists the trophy high. An emblem of strength, intensity, and triumph.
„The INVICTUS ELIXIR campaign is powerful, cinematic, and intense. To be the new face of INVICTUS ELIXIR by Rabanne means being part of La Maison Rabanne—a house with a strong identity and genuine cultural impact. Rabanne has always possessed a bold, unmistakable energy. I am very happy to be a part of it,“ says Giacomo Cavalli.
THE ULTIMATE INTENSITY OF CONQUEST: VICTORY IN THE FORM OF AN ELIXIR
This reinterpretation of the legendary INVICTUS—endowed with unprecedented intensity—is the creation of a female trio: renowned perfumers Alexandra Carlin, Caroline Dumur, and Anne Flipo, the creators behind one of the most masculine fragrances of all time. It is an aromatic-fougère, woody scent that blends a salty mineral accord with aromatic cypress and powerful vanilla caviar.
„I often create through the lens of history and projection, journeying through the heritage of perfumery and propelling it into the present with modern intensity. The difference compared to previous versions lies in this new intensity, characterized by an extremely modern dynamic: initially a salty freshness, followed by a captivating, textured finish featuring cypress, vanilla caviar, and moss,“ says Caroline Dumur.
STEP INTO THE ARENA THE GOLDEN VICTORY TROPHY
In 2024, the INVICTUS trophy took on a sculptural V-shape—for Victory, the triumph of our invincible champions. This time, the INVICTUS ELIXIR bottle pays tribute to the power and strength of this form, ushering in a new era of masculinity. In harmony with the iconic metallic elements of Maison Rabanne, the victory cup appears in a euphoric golden glow: a luminous finish that transitions into an intense black gradient—a symbol of the fragrance’s intensity. Bathed in light, with every seat in the stadium filled, he knows he was born for victory; he seizes the trophy, radiant in bright gold.
