In 2022, Prada created the fragrance PRADA Paradoxe as a tribute to multidimensional femininity that is constantly evolving—tailor-made for the woman who is never the same, yet always entirely herself. The fragrance explores one’s own personality and the liberating feeling of simply defying definition: since then, PRADA Paradoxe has been the unmistakable signature of the woman who embraces her paradoxical facets and eludes all categorization.
Four years later, the concept of continuous reinvention has evolved, and Paradoxe is opening a new chapter in its success story. The fragrance continues to defy conventional categories, celebrating identity as a state of constant flux: authenticity that blossoms through change and freedom that constantly redefines itself. Paradoxe represents a journey of curious progression, free from the pressure of expectations—an open space for evolution where individuality can unfold and reveal itself anew.
„SWEETNESS“ SHINES IN A NEW LIGHT
The secret behind PRADA Paradoxe Sweet Chemistry lies in a reinterpretation of sweetness that adds a fruity-floral dimension to the PRADA Paradoxe collection. Comfort and radiance merge into a multifaceted harmony where boldness and softness coexist, reflecting the paradox of the female character.
The new Paradoxe fragrance was created by master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu. It unfolds its complexity with remarkable sophistication: each ingredient reveals a different „sweet“ facet, balanced by its own distinctive undertone. A radiant, sparkling blackcurrant syrup accord lends the top note a vibrant, fresh, fruity sweetness that runs through the entire olfactory experience. In the heart note, orange blossom absolute exudes a radiant delicacy—soft yet captivating. The base note reinterprets the iconic Paradoxe flower: neroli unfolds as a creamy, enveloping milk accord, lending an infinitely caressing sweetness to the unforgettable trail.
Fragrance family: Fruity-floral
Top note: Blackcurrant accord
Heart note: Orange blossom absolute
Base note: Neroli milk accord
„With PRADA Paradoxe Sweet Chemistry, we want to express a more emotional, refined kind of sweetness. The composition therefore consciously plays with contrasts—airy and milky textures, floral transparency, and soft roundness… the result is a thoroughly modern interpretation of sweetness, defined less by intensity than by emotion. Our goal was to create a fragrance that reveals rather than conceals—a scent that highlights individuality in all its facets and expresses the idea of an evolving identity through fluid contrasts: intimate yet radiant, gentle yet confident.“
– Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu
