In 2025, PRADA Beauty launched PRADA Paradigme Eau de Parfum—the fragrance that first asked: What if there were another way? PRADA Paradigme defined confidence as curiosity, strength as finesse, and success as the freedom to create one’s own paradigm.
A year later, PRADA sets a new benchmark for intensity with PRADA Paradigme Le Parfum: an exceptionally long-lasting fragrance featuring a signature amber-wood note that unfolds instantly, exuding a captivating aura of confidence throughout the day.
Housed in an elegant bottle that shifts in color from green to black, PRADA Paradigme Le Parfum challenges traditional concepts. The fragrance invites you to look within, experiment, and explore new perspectives, allowing you to express your personality with even greater intensity and lasting impact.
Continuing the PRADA Paradigme story, Le Parfum is embodied by Tom Holland, the international ambassador for PRADA Beauty—a man unafraid to show vulnerability yet radiating a quiet determination; a man who never needs to raise his voice to assert himself successfully.
Holland captures our collective zeitgeist while retaining his own unique, personal appeal. He continues to write his own story, deepening his journey of self-discovery with the knowledge that there is another way.
THE ALTERNATIVE PATH TO CREATING AN ENDLESS TRAIL
„With PRADA Paradigme Le Parfum, we are reinterpreting Paradigme—as a uniquely powerful fragrance with even greater depth and intensity. The result is an addictive scent profile with an exceptionally long-lasting, unforgettable sillage.“
– Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville, Master Perfumers.
PRADA Paradigme Le Parfum opens with the fiery sensuality of three distinctive amber-wood notes: Peru balsam, benzoin resin, and guaiac wood. These facets are artfully enhanced by Amberever: a next-generation molecule known in haute perfumerie as „eternal wood,“ it lends the fragrance’s evolution its incomparably intense power and staying power. At the heart, a leathery vanilla facet reinterprets modern masculinity; in the base, geranium adds a surprisingly soft dimension to PRADA Paradigme Le Parfum. It reveals rosy-floral facets that exude captivating sensuality, creating an incredibly enduring olfactory trail that lasts up to 12 hours.
Fragrance Family: Amber-Woody
Top Note: Amberever
Heart Note: Leathery Vanilla
Base Note: Gourmand Geranium
