Pepe Jeans, part of the AWWG group, is releasing the third and final drop of its Autumn/Winter 2026 collection. Inspired by effortless styling, the collection highlights the signature denim-lifestyle aesthetic of Pepe Jeans London.
Photographed by Charlie Gates and featuring models Jamie Riselay and Tayte Bramley-Naipau on Kelly Street in Kentish Town, London, the campaign showcases warm tones, expressive styling, and a carefully crafted visual aesthetic—infusing the images with movement and individuality while reflecting the energy of the city.
The Fall/Winter 2026 collection features loose-fit, relaxed, and slim-fit jeans for men, paired with trucker jackets accented by shearling collars. For women, loose-fit, straight-leg, and regular-cut jeans are complemented by soft chiffon blouses and plush knitwear, creating a harmonious contrast.
As temperatures drop, the women’s collection embraces layering with denim biker jackets and waxed cotton coats. Plaid shirts, wool dresses, and cozy, patterned cardigans reflect the brand’s DNA, offering a look defined by attitude and effortless ease.
Seasonal highlights include relaxed sweaters, ribbed tops—perfect for layering—and fluid, printed shirts adorned with embroidery and tassel details. Each piece in the collection transitions seamlessly from city life to countryside excursions. A rustic palette of brown and burgundy evokes autumn landscapes, brightened by accents of coral and ice blue.
For men, the collection is built around essentials such as corduroy trousers, casual shirts, and crew-neck sweaters. Tailored details—including shortened zippers, striking stripes, and button closures—add structure, while autumnal hues like bottle green and mocha brown define the character of the season.
As for footwear, the focus is on suede and leather boots—available in both ankle and knee-high styles—in a range of autumnal tones, complemented by rugged hiking boots. The standout piece is a suede clog, embellished with metal studs and the brand’s logo.
