PEPE JEANS LONDON RELEASES DROP 2 OF THE AUTUMN/WINTER 2026 COLLECTION

Pepe Jeans, part of the AWWG Group, releases the second drop of its Autumn/Winter 2026 collection. Returning to its London roots, the collection draws inspiration from the city’s music scene and a generation that values free self-expression.

THE CAMPAIGN

Through the lens of photographer Charlie Gates, models Zhenya Migovych and Julius Bussemaker bring the music-inspired collection to life. Each piece reflects the individuality of the Pepe Jeans style, fused with the vibrant energy of London.

THE COLLECTIONS

The women’s collection spotlights key denim designs—including jeans, skirts, and dresses in washes ranging from vintage blue to deep indigo—complemented by a selection of standout individual pieces. Slim, straight, and boyfriend cuts capture the brand’s modern attitude, while fluid blouses, relaxed dresses, and T-shirts lend a musical rhythm to the silhouette.

Building on this energy, the Autumn/Winter 2026 collection expands to include knit dresses, cardigans, and jackets featuring details such as metal buttons and hem embroidery. A seasonal color palette of berry red, stone grey, and muted blue—softened by black and beige—rounds out the line with warmth and character.

The men’s collection continues the narrative and builds upon Pepe Jeans’ heritage, centering on denim jeans and jackets complemented by T-shirts, polos, and casual knitwear. The color palette emphasizes warmth and texture, ranging from chocolate brown and beige to Dulwich Blue and Richmond Green—a nod to London’s heritage. Pink and winter red break up the palette, telling the season’s story through bold contrast.

The Autumn/Winter 2026 collection embodies a confident lifestyle that blends culture, individuality, and modern attitude to create a wardrobe that feels truly unique.