PEPE JEANS LONDON PRESENTS ITALIAN SELVEDGE

Tradition meets contemporary silhouettes: Pepe Jeans London dedicates an exclusive capsule collection to the craftsmanship and distinctive character of Italian selvedge denim.

Pepe Jeans London (part of the AWWG Group) announces the launch of an Italian selvedge capsule collection for Autumn/Winter 2026. For this collection, traditional Italian denim artistry meets Pepe Jeans London’s signature silhouettes—a fusion of Italian craftsmanship, authentic selvedge denim, and contemporary London style.

For this capsule collection, Pepe Jeans partnered with Candiani, a family-run Italian denim manufacturer founded near Milan in 1938. Spanning four generations, the company has combined Italian textile tradition with innovation, standing for craftsmanship, quality, and modern manufacturing. For Pepe Jeans, this creates a unique symbiosis: the brand’s denim heritage meets Candiani’s expertise in Italian selvedge denim.

THE MEN’S COLLECTION

At the heart of the men’s capsule collection is the Dalston—Pepe Jeans’ signature straight-fit style—offered in three distinct selvedge finishes: deep rigid indigo, soft organic cotton ecru, and a subtle mid-wash that highlights the fabric’s quality and character. The collection’s centerpiece is the Italian Selvedge Trucker Jacket, crafted from 100% 13oz Candiani denim and featuring vintage-inspired pleats and a deep indigo finish. This pre-washed jacket combines the distinctive texture of selvedge denim with a timeless Pepe Jeans silhouette—and a material that develops its own unique character over time.

THE WOMEN’S COLLECTION

For the women’s capsule collection, the Eden High-Rise Straight showcases the exceptional qualities of Italian selvedge. Crafted from 100% deep-indigo rigid denim, this timeless straight-leg style blends authentic selvedge construction with Italian craftsmanship and a modern, elegant fit. In doing so, the AW26 Italian Selvedge Capsule embodies a simple concept: denim gains character over time—becoming increasingly personal in the process.