Pepe Jeans, part of the AWWG Group, presents the first drop of the Autumn/Winter AW26 collection and its accompanying campaign. Set in East and West London—where culture and fashion shape the streets—the brand showcases a fresh take on cool, sexy, and attitude.
Photographed by Zoe Karssen, London’s iconic streets, striking buildings, and distinctive architecture provide the backdrop for an up-and-coming cast of models, featuring Maya Gunn and Maurits Scheij. As fresh faces on the fashion scene, they showcase Pepe Jeans’ latest denim-inspired lifestyle looks.
The Autumn/Winter AW26 collection celebrates the versatility of denim and encompasses a wide range of lifestyle designs. The iconic denim jacket and signature jeans honor Pepe Jeans’ denim heritage, making for the perfect combination—whether strolling through street markets or attending a live music event. Essential staples for both men and women, they blend casual comfort with timeless style, turning denim into an expression of individual lifestyle.
As the season progresses, the women’s suede jacket takes center stage. Whether paired with a flowing turquoise top or worn half-open over a simple white T-shirt, it lends a confident edge to autumn outfits. The look is complemented by fluid fabrics featuring bold prints in rich teal, carrying the carefree spirit of summer into the early days of autumn while highlighting a London-inspired boho vibe.
Next, the focus shifts to the men’s collection: lightweight shirts, T-shirts, and polo shirts pair effortlessly with trousers and jeans cut in the brand’s iconic fits. Designed for urban life—on city streets around the globe—each garment is rooted in Pepe Jeans’ signature denim DNA while offering room for individual self-expression.
The AW26 collection showcases a color palette ranging from various shades of blue and soft beige to deep chocolate brown. Accents of teal and turquoise create vibrant contrasts.
These colors come to life through the interplay of different materials: denim meets cotton, while suede is combined with wool and casually tied around the waist. The result is a look of relaxed sophistication that prioritizes effortless style.
