Paul & Shark presents its new advertising campaign for Autumn/Winter 2026 against the striking backdrop of Casa Taller Corberó. Amidst sculptural arches, textured surfaces, and a captivating interplay of light and shadow, the campaign captures the evolution of a timeless aesthetic where tradition and innovation blend effortlessly.
Shot by photographer Charlotte Lapalus, the campaign features a man and a woman moving seamlessly through the architectural setting, perfectly harmonizing with the location’s distinctive design. The visual narrative establishes a dialogue between the collection and its environment: geometric shapes meet the softness of fabrics, while natural light highlights the depth of craftsmanship and the exceptional quality of the materials.
The Autumn/Winter 2026 men’s and women’s collection reflects Paul & Shark’s enduring commitment to outstanding craftsmanship and the selection of premium materials. Outerwear, knitwear, and hybrid pieces define a collection that combines fine yarns, innovative construction techniques, and advanced technologies to create high-performance garments characterized by sophisticated, effortless elegance. Waterproof cashmere, Aqualeather, water-repellent wool, winter linen, and jersey are among the season’s signature materials.
Alongside the models, both the location and the collection play a central role in the campaign’s narrative. The focus is on the brand’s iconic pieces, reinterpreted through the finest materials and a contemporary design approach. „The Paolo Blouson“—the historic jacket originally designed by the founder of Paul & Shark—is reimagined in cashmere with knitted details. Meanwhile, „The Aliseo“—a hybrid blouson crafted from wool and cashmere that is as versatile as the wind for which it is named—highlights the brand’s ongoing exploration of the fusion between outerwear and knitwear.
With its Autumn/Winter 2026 campaign, Paul & Shark reinforces its distinctive design language through a collection that blends premium materials, innovation, and functionality, embodying a contemporary elegance designed to stand the test of time.
Credits
Photographer: Charlotte Lapalus
Art Director: Paolo Santosuosso
Stylist: Stephanie Kherlakian
Models: Will Chalker, Ophelie Guillermand
