The manufacturer of the world’s leading smart ring has today announced long-term partnerships with renowned footballers Harry Kane and Declan Rice. The aim is to demonstrate how elite athletes benefit from a holistic view of their health to gain a competitive edge. Both players are currently in one of the most intense and exciting periods of the football calendar. To remain focused, resilient, and mentally fit amidst the physical and emotional demands of competition, they rely on the Oura Ring 5 and its discreet, highly precise health data tracking. The partnership launches at a pivotal moment in the players‘ careers: Kane continues to serve as captain and Rice in his new role as vice-captain on the international stage.
Kane and Rice have chosen the Oura Ring 5 as the best tool for prioritizing sleep and recovery. In the moments between matches—when rest, composure, and decision-making are paramount—the Oura Ring 5 offers a more comprehensive and accurate insight into how the body handles the strain of demands both on and off the pitch.
Harry Kane, captain of the England men’s national team, says of the partnership: „In elite football, I’ve always believed that preparation happens not just on the pitch, but off it as well. That’s why I’m thrilled about the partnership with Oura and using the Oura Ring. Representing my country at this major tournament means that every single percentage point counts. When competing on the world stage, knowing exactly when to push your body and when to prioritize recovery is key to achieving even more. With the personalized insights from my Oura Ring, I can track my performance and recovery in real time and ensure I’m always ready to deliver my best.“
„When you train and compete at the highest level, being in peak condition—physically, mentally, and in terms of recovery—is absolutely essential,“ says Declan Rice, England’s vice-captain. „That’s why this partnership makes so much sense. It’s a great product that helps me maximize my potential both on and off the pitch. I’ve used the Oura Ring before, but now it’s part of my daily routine—it’s been a game-changer.“
As global ambassadors, Kane and Rice are the face of a major integrated marketing campaign launching this week. The campaign focuses on their „readiness“ for the upcoming matches and will be displayed on high-traffic digital out-of-home (OOH) screens at locations such as Piccadilly Circus, BOXPARK Wembley, and Canary Wharf. Football fans will also see the new ambassadors wearing the Oura Ring 5 during prime-time television broadcasts surrounding major football events this summer.
Launched in May 2026, the Oura Ring 5 is 40 percent smaller than its predecessor. It offers best-in-class accuracy in a compact, discreet design engineered for everyday comfort. By taking measurements at the finger—the optimal location for capturing key health signals—the Oura Ring provides a clearer, more precise picture of overall health than wrist-based wearables. This helps athletes prioritize sleep, stress management, recovery, and readiness exactly when it matters most.
„Harry and Declan embody what Oura stands for in the world of sports,“ explains Doug Sweeny, Chief Marketing Officer at Oura. „They compete at the highest level, yet they understand that peak performance isn’t achieved through training alone. It’s built during the hours away from the spotlight—through sleep, recovery, balance, and knowing when to dial it back. Today, the true competitive advantage isn’t simply doing more; it’s having the clarity to listen to your body and give it what it needs to perform at its best. That’s where Oura comes in, and that’s why we’re so excited to partner with athletes who truly understand the power of recovery.“
This partnership marks another significant milestone for Oura in the sports sector and underscores the company’s commitment to supporting athletes and teams in performance enhancement and recovery. Earlier this year, Oura was named the official wearable of Team USA and the LA28 Olympic and Paralympic Games. This makes the company the exclusive partner for continuous health and fitness tracking for U.S. Olympic and Paralympic athletes at the 2026 and 2028 Games.
This Olympic commitment was recently extended through a long-term partnership designating Oura as the official wearable of Team Finland through the 2030 Winter Games in the French Alps. Furthermore, in April, Oura became the official wearable of U.S. Soccer, covering all 27 national teams. Additionally, the company came on board as a founding partner of the Arthur M. Blank U.S. Soccer National Training Center ahead of the World Cup. The company also recently announced a groundbreaking five-year agreement with the United States Tennis Association (USTA), making Oura the first official wearable partner of the US Open and integrating it into coaching and membership programs.
