The National Football League, the Parisian fashion house Casablanca, and designer Jeff Hamilton have unveiled a five-piece, limited-edition collection to mark the league’s first-ever regular-season game in France. It is available now, exclusively through Casablanca in Paris, Los Angeles, and online.
The design draws inspiration from ancient Greece and its influence on the origins of modern sports, blending this with the bold, competitive spirit of American football. The artwork features classical statues, marble columns, Greek pottery, trophies, and winged figures, alongside iconic French landmarks, football players, and the NFL emblem.
The collection includes a silk shirt—featuring the full collection artwork as an all-over print—and a black, boxy-fit, short-sleeved T-shirt made from organic cotton, which showcases a printed design on the front and the complete artwork on the back. It also features a white, mesh-piqué fashion jersey adorned with references to Greek architecture and a heroic figure carrying a football.
A standout piece is the Jeff Hamilton varsity jacket—crafted by Hamilton, who gained fame for his championship jackets. Designed in navy blue and cream, it features patches on the sleeves, an oversized „26“ on the back, and a quote on the chest attributed to Plato: „The first and greatest victory is to conquer yourself.“ The collection is rounded out by organic cotton socks, detailed with Greek key patterns on the cuffs and the branding of Casablanca, the NFL, and Jeff Hamilton.
„The first NFL regular-season game in France called for a collection designed specifically for Paris—not just one sold there,“ said Salha Latif, Vice President of International Consumer Products and Licensing at the NFL. „Casablanca and Jeff Hamilton have each brought a fresh take to the NFL emblem, connecting the league with fans who follow fashion just as closely as they follow football.“
„It is a true honor to be part of this collaboration with the NFL and Casablanca. This project holds so many layers of meaning for me,“ said Jeff Hamilton. „I was born in Casablanca and grew up in Paris. Bringing everything together with one of my favorite brands to create a capsule collection for the historic first NFL game in Paris is a remarkable milestone in my career.“
„Collaborating with Jeff Hamilton and the NFL brings together three distinct worlds, united by a shared passion for sport, craftsmanship, and an iconic visual language,“ said Charaf Tajer, founder and Creative Director of Casablanca. „Together, we wanted to create something unexpected—a celebration of the spectacle of American football through the artistic universe of Casablanca.“
