MYSLF. More than just a word—a statement of modern masculinity. A radical expression of self that casts aside expectations and encourages you to be unapologetically yourself.
THE NEXT CHAPTER.
MYSLF EAU DE TOILETTE INTENSE.
„I DON’T BELIEVE IN RULES. I BELIEVE IN FREEDOM.“ – YVES SAINT LAURENT
Since 2023, YSL Beauty’s MYSLF has embodied this contemporary spirit, redefining masculinity through unique olfactory signatures. Today, that legacy continues: with MYSLF EAU DE TOILETTE INTENSE, YSL blazes a new trail in masculine expression. A bold, masculine floral note contrasts with fresh, musky minerality and intense, woody sensuality. Fresh yet deeply sensual. Every experience becomes more intense. Clean yet sexy. Every emotion laid bare. Light yet powerful. Because intensifying the self knows no limits—allowing you to feel truly authentic.
THE FRAGRANCE.
A NEW TENSION BETWEEN FRESHNESS & SENSUALITY.
Discover a groundbreaking „skin musk.“ „A radically clean sensuality—a dance playing with contrasts and connections,“ say co-creators Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu. The creative trio viewed masculinity through the lens of sensuality, drawing inspiration from the scent of bare skin: sexy, clean, and desirable. The result is a radiant signature that lasts up to 8 hours, commanding presence without ever needing to dominate.
