The 2026/27 campaign explores the interplay between light and lightness—and how both shape our perception, design, and experience. Light possesses a unique ability to transform the familiar: colors gain depth, textures become visible, and people, places, and objects appear in a new light. Often, a subtle shift is all it takes to reveal something new.
For this campaign, photographer Ben Beagent captures these nuanced changes through portraits and atmospheric shots. Diffused light, gentle reflections, and soft gradients define the visual language, allowing beauty to emerge in a subtle way. At the heart of it all is the interplay of light, material, and individual presence.
This concept of subtle sophistication is also reflected in MYKITA’s design approach. Through innovative materials and precise construction, lightness becomes more than just a physical attribute: it defines the wearing experience just as naturally as light influences our perception. In this way, the campaign and the collection unite to form a shared vision of beauty—one where clarity, comfort, and character are expressed through lightness.
