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MODUS VIVENDI, known for its contemporary style, proudly announces the launch of Viennese Line for Resortwear 2024 Collection. Drawing inspiration from the romantic elegance of Viennese designs and the timeless beauty of monochromatic porcelain art, this collection epitomizes sophistication and charm.
One of the best parts of the season is MODUS VIVENDI’s „Floral Fusion” Campaign. It takes you to a calm countryside with lots of olive trees. In this pretty setting, there’s a man wearing MODUS VIVENDI’s clothes. A relaxed and stylish imagery, wearing the brand’s special clothing with pretty floral designs printed all over them, like art on porcelain.
The inspiration behind „Floral Fusion“ stems from a desire to blend the traditional elegance of porcelain art with the contemporary elegance of resort fashion. The campaign captures the essence of leisurely luxury, inviting individuals to immerse themselves in a world where nature intertwines seamlessly with sophisticated style.
Viennese Line is a celebration of timeless elegance and effortless charm. MODUS VIVENDI wanted to create a collection that evokes a sense of refined relaxation, where each piece is not just an outfit, but a statement of style.
Crafted from luxuriously smooth viscose poplin fabric, Viennese pieces feature an almost three-dimensional floral pattern, designed by MODUS VIVENDI’s expert team. Vector blossoms and leaves dance across the fabric, creating a mesmerizing visual display that is both romantic and contemporary.
MODUS VIVENDI’s design team has skillfully fashioned apparel that not only captivates the eye but also provides unparalleled comfort. Each garment is versatile, allowing for effortless integration into any wardrobe, whether for a holiday trip or urban getaways.
Credits
Photography:
Panos Misailidis
Model:
Dimitris Toufexis
Videography:
Panos Misailidis
Creative Director:
Billy Hazel
Location:
Thessaloniki, Greece