MODUS VIVENDI presents Lux Origami Line & the Flower Feast Campaign

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MODUS VIVENDI, is excited to announce the launch of the Lux Origami Line as part of its Resortwear 2024 Collection. This highly anticipated release is celebrated through the vibrant „Flower Feast“ Campaign, capturing the essence of summer and the timeless elegance of origami art.

Drawing inspiration from the intricate and delicate art of traditional Japanese paper folding, or origami, the Lux Origami Line embodies the meticulous craftsmanship and artistic precision that origami represents. The collection features a striking almost three-dimensional floral pattern, expertly adorned with origami blossoms. This floral motif, printed on a luxurious semitransparent muslin-look fabric, evokes a sense of romance and whimsy, perfectly aligning with the spirit of summer escapades.

Set against the backdrop of a lush garden, the „Flower Feast“ Campaign showcases three men effortlessly exuding charm and relaxation as they revel in the beauty of nature. They are dressed in the new Lux Origami apparel, each piece a testament to MODUS VIVENDI’s commitment to innovation and style. The flowy, semitransparent muslin-look fabric, adorned with the all-over floral print, creates an ethereal visual delight that resonates with the brand’s core aesthetic values.

The Lux Origami Line is a masterful blend of traditional artistry and contemporary fashion. Each piece in the collection boasts an intricate floral design that appears almost lifelike, capturing the delicate beauty of origami blossoms. The designs are brought to life with a vibrant array of colors, ensuring that each piece is a captivating addition to any wardrobe. The use of flowy, semitransparent fabric lends a diaphanous and sexy appeal, perfect for both holiday getaways and urban adventures. These versatile designs seamlessly blend with other wardrobe essentials, offering comfort without compromising on style.

MODUS VIVENDI’s Resortwear 2024 Collection, and specifically the Lux Origami Line, is a celebration of art, nature, and fashion. The “Flower Feast” Campaign encapsulates the essence of our brand, highlighting the romantic and playful elements of our designs. We are thrilled to share this collection with our fashion-forward clientele.

Whether you’re lounging by the pool, exploring exotic locales, or navigating city streets, the Lux Origami Line promises to enhance your style with its unique blend of traditional craftsmanship and modern elegance.