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Enter the space between reality and imagination. MODUS VIVENDI unveils the Trance Campaign, a captivating visual journey created to introduce the new Curly Line. Existing beyond convention, Trance explores the elusive space between movement and stillness, presence and transformation, reality and dream.
Inspired by the hypnotic energy of transition, the campaign presents a series of ethereal images where bodies appear suspended in motion, drifting through a world of sheer textures, sculptural silhouettes and visual distortions. Figures emerge and dissolve, embodying a continuous metamorphosis that celebrates self-expression without boundaries.
Long flowing hair becomes a symbol of fluid identity, movement transforms into poetry, and delicate transparencies create an almost weightless atmosphere. The visual narrative invites the viewer to surrender to instinct and experience fashion as an emotional and sensory journey.

Through contrasting forms, floating fabrics and dreamlike compositions, Trance captures the essence of transformation itself. It is an invitation to step beyond the expected and enter a world where movement becomes poetry and style becomes a personal form of expression.
At the heart of the campaign lies the new Curly Line, a bold collection of luxury men’s underwear and contemporary ready-to-wear fashion designed for effortless summer style and confident self-expression. Crafted from premium semi-transparent slub fabric, the collection delivers a sensual yet sophisticated aesthetic. The extra-lightweight construction and soft knitted-feel texture ensure exceptional breathability and all-day comfort, creating garments that feel almost weightless against the skin.
Available in timeless black and white shades, the Curly Line combines avant-garde fashion with a relaxed bohemian attitude. The collection features sexy low-cut bikinis, revealing Brazilian boxers, lightweight tops with adjustable side drawstrings, relaxed drop-crotch Bermuda pants, and transformative statement trousers that convert into avant-garde dungarees through adjustable falling panels.

Designed to move effortlessly between resortwear, streetwear and contemporary luxury fashion, the Curly Line creates fluid silhouettes that enhance the body’s natural movement while maintaining the distinctive MODUS VIVENDI aesthetic.
Curly Line Features:
- Premium semi-transparent slub fabric for a sensual and contemporary look
- Extra-lightweight construction with a soft knitted-feel texture
- Superior breathability and all-day comfort
- Timeless black and white color palette
- Transformative and adjustable fashion-forward designs
- Fluid silhouettes inspired by movement and freedom
- Contemporary luxury aesthetics with a chic bohemian edge
With the Curly Line, MODUS VIVENDI continues to redefine modern menswear, merging premium comfort, seductive styling and innovative design. Minimal yet expressive, lightweight yet impactful, the collection is created for men who embrace individuality and move confidently through every aspect of contemporary life. The Trance Campaign and Curly Line invite you to surrender to movement, embrace transformation, and experience fashion without limits.


