The cosmetics brand Lush and the globally beloved, story-driven Moomin franchise are teaming up for an exclusive collaboration.
Just in time for the upcoming 80th anniversary of Finnish artist Tove Jansson’s iconic, round trolls, this partnership unites two worlds that share the same mission: championing compassion, tolerance, freedom, and a sense of belonging.
For both brands, values like „everyone is always welcome“ are not merely slogans but a way of life. While Lush has donated over £100 million to grassroots organizations worldwide since 2007, Moomin stories have inspired generations to celebrate diversity and live in harmony with nature.
„This collaboration felt instinctive. Both Lush and the Moomin characters are rooted in the belief that kindness, inclusivity, and moral courage matter. We share a responsibility to advocate for a more inclusive world.“ – Kalem Brinkworth, Head of Collaborations at Lush
„Life in Moominvalley flourishes when unique individuals come together in harmony. Lush truly celebrates the joy of originality, and we feel this collaboration couldn’t be more fitting—or more fun!“ – Roleff Kråkström, CEO of Moomin Characters
Cloudberry Body Spray:
Enriched with cloudberry seed oil, typically native to the Moomins‘ Finnish homeland.
Product Highlights: A Taste of Finland for Your Skin
Lush’s product developers have infused the Moomins’ Scandinavian DNA directly into the formulations:
Moominmamma’s Body Lotion:
Inspired by Moominmamma’s own recipe – a nourishing blend of coconut cream and vanilla pod infusion for intensely hydrated skin.
