Abercrombie & Fitch and the NFL announced the next phase of their multi-year partnership today, ahead of the 2026 season. As the official fashion partner of the NFL, Abercrombie will—for the second year running—offer distinctive, fashion-forward NFL apparel for all 32 teams, run promotional campaigns during the season to engage with fans, and reach more customers globally through expanded distribution.
The „2026 NFL by Abercrombie“ collection will be available to more fans than ever before. For the first time, the collection will be sold not only in Abercrombie stores and on abercrombie.com but also on NFLShop.com, in NFL stadium shops, on official team e-commerce sites, and on Fanatics.com. Abercrombie’s continued collaboration with the NFL reflects the company’s strategy of growing its lifestyle brand through key partnerships.
To celebrate the new season, Abercrombie will spotlight top NFL players and influential women in sports, showcasing how they express their personal style both on and off the field. Drake Maye (New England Patriots), Justin Jefferson (Minnesota Vikings), and Jaxson Dart (New York Giants) headline the campaign, joined by CeeDee Lamb (Dallas Cowboys), Cooper DeJean (Philadelphia Eagles), Jaxon Smith-Njigba (Seattle Seahawks), Jahmyr Gibbs (Detroit Lions), and Malik Nabers (New York Giants).
Participating women include Ann Michael Maye (content creator), Emily Engram (model and content creator), Claire Kittle (content creator and media personality), and Diana Flores (captain and quarterback of the Mexican women’s national flag football team).
„Our customers are looking for ways to represent their favorite teams while staying true to their personal style,“ says Corey Robinson, Brand President of Abercrombie & Fitch. „That’s why our partnership with the NFL is such a great fit. As fashion and sports continue to shape culture, we are creating more opportunities for fans to incorporate their team pride into their everyday style. The strong response from our customers confirms this demand, and in our second year as an official NFL fashion partner, we are expanding our product range and distribution network to make our signature collection accessible to even more fans.“
“Abercrombie & Fitch shares our vision that fandom and fashion go hand in hand as we continue to position the NFL globally at the intersection of sports and culture,” says Casey Collins, NFL Senior Vice President of Consumer Products and Licensing. “With an expanded collection and a broader distribution network this season, fans and players will have even more opportunities to express themselves and celebrate the sport we all love.”
“The initial ‘NFL by Abercrombie’ collection was a hit with fans, and we look forward to building on that success in year two,” says Sam Archibald, Chief Merchandising Officer at Fanatics Commerce. “Abercrombie brings a distinctive fashion perspective to NFL products, and we are excited to offer them to fans across the entire NFL ecosystem this season—from NFL Shop and Fanatics.com to individual team online and stadium stores.”
The new Abercrombie NFL range includes styles for men, women, kids, babies, and toddlers, expanding the product lineup across all age groups. The items—including hoodies, sweatshirts, T-shirts, outerwear, and more—are designed to be worn beyond just game day. Select stores will also carry an expanded, team-specific assortment tailored to the local fan base.
This season, the partnership will also introduce regular new product drops, including collections co-designed with NFL players and personal styling consultations for select talent via Abercrombie’s “Style Concierge.”
