In 2026, JPG ushers in a new era of femininity and unveils a seductive Eau de Parfum—elegant, feminine, and an absolute statement: LA FAVORITE.
Created for confident women who seek the spotlight and revel in the attention—for those who inspire and are unapologetically themselves.
More than just a fragrance, LA FAVORITE is an attitude—an invitation to step out and shine in your own light. As a new icon, she embodies the feminine Gaultier spirit: free, bold, and unmistakable. She makes every moment her own. With a single glance, she inspires every woman. She propels you forward, quiets your doubts, and creates space for genuine self-confidence. She challenges you to think bigger, go further, and shine brighter—without rules, without restraint, without apology.
SUNGLASSES ON.
THE NEW ICON MAKES EVERYTHING SHINE.
PARIS HAS ALWAYS HAD A FAVORITE: THE EIFFEL TOWER
Paris is a city full of clichés. Café terraces. Couture. Grand entrances.
Jean Paul Gaultier has always loved these familiar images—especially the ones we thought had already been told a thousand times. He takes them, gives them a new twist, and manages to surprise us all over again. The Eiffel Tower is the perfect example: an Iron Lady we think we know inside out, yet who still compels us to look up. Not because she tries to please everyone, but because she is unmistakable. A strong silhouette, a confident presence—an icon that no longer has anything to prove.
When LA FAVORITE arrives in Paris, she recognizes something of herself in the city. She, too, is not here to fit in. She wants to stand out, claim her own space, and leave a lasting impression.
With this attitude, she makes Paris her own. You encounter her wherever the city is most alive: on a terrace where the evening lingers long after sunset. Over a final drink that was never actually planned. Embracing that unmistakably Parisian conviction that every day holds the promise of yet another chapter.
Paris is her stage. LA FAVORITE knows exactly how to take the spotlight—and no one orchestrates a grand entrance quite like Jean Paul Gaultier.
AN ENTRANCE WITH CHARACTER.
LA FAVORITE presents herself with confidence on her pedestal, clad in a Gaultier Haute Couture evening gown—an icon basking in the golden glow of the limelight. All eyes are drawn to her at the heart of the bottle: radiant, glamorous, and untouchable.
Like a collector’s piece, crafted to be admired and displayed with pride. The red seal bearing the name LA FAVORITE acts like a signature on the glass—a final, unmistakable touch.
THE FRAGRANCE NOTES MAKE A STATEMENT (AT LAST)
An addictive floral amber scent that captivates you from the very first moment—bold, intense, and quintessentially Gaultier. Created by perfumers Quentin Bisch and Amélie Jacquin.
What was the initial idea that guided the fragrance’s development?
The starting point for this scent was the floral accord of the Queen of the Night. Pairing it with benzoin felt entirely natural to us, as both notes share the same elegance, radiance, and sensuality.*
Who is LA FAVORITE to you?
LA FAVORITE is a confident, free-spirited woman. She moves forward uncompromisingly, embodying a bold femininity for which she makes no apologies. She embodies an innate sense of daring—true to the spirit of Jean Paul Gaultier.*
This is precisely what the Queen of the Night represents: a rare white flower that reveals its scent only after sunset. It does not seek the attention of the crowd. Far from the light of day, it blooms in the darkness—unveiling its aroma only when night falls.
Then comes benzoin. It lends LA FAVORITE its depth, warmth, and expressive sillage. Traditionally associated with masculine fragrance profiles, here it blurs boundaries—for, just like LA FAVORITE, it prefers to redefine them.
Finally, there is tonka bean. It leaves behind a soft sensuality. A touch of indulgence. Delicate vanilla notes that linger in the memory.
How did you preserve the Gaultier DNA while simultaneously giving the fragrance something new?
LA FAVORITE remains true to the Gaultier spirit by reinterpreting the iconic white flower. Its originality stems from the contrast between this radiant blossom and the use of two exceptional qualities of benzoin, which infuse the scent with sensuality and modernity.*
IMPOSSIBLE TO CATEGORIZE
Our „FAVORITE,“ Ella McCutcheon, becomes the icon of a surreal Paris. Hers is a face you don’t forget—even if you’ve met her just once. By her side: Lyas, Gigi Goode, Jan Shookenhamp, Issa Lish, Mina Serrano, Melhrone Walter, Ajak Dhieu, Edward Napoléon, and Lin Lin. A gallery of extraordinary personalities. A collection of unmistakable signatures. Like LA FAVORITE itself, each of them occupies their own space in a completely individual way—without ever trying to be like anyone else.
What if you no longer asked for permission to take center stage?
* – AMÉLIE JACQUIN & QUENTIN BISCH
