The luxury label ETRO announces that Kaito Takahashi, a member of the Japanese boy band King & Prince, will represent the brand as its first Japanese Global Brand Ambassador. Takahashi, known not only as a dancer and choreographer but also as a painter and artist, has been working with ETRO since 2024. He describes the brand as „the art you can wear“ and emphasizes how much he is inspired by the combination of ETRO’s tradition with his own creative perspective.
This collaboration will further strengthen the brand internationally and generate new creative momentum. Takahashi brings ETRO’s values into its universal narrative and conveys the brand’s philosophy in a unique way. Through him, ETRO reaches a younger, global audience that can identify with its artistic expression.
