British cultural brand END. and Copenhagen-based label Samsøe Samsøe come together for an exclusive 24-piece collection comprising menswear, womenswear and unisex staples. Reworking classic Samsøe Samsøe styles through contemporary silhouettes and trend-led fabrications across knit, denim, and leather, the collaboration marks one of the first collections developed end-to-end under newly appointed Head of Menswear Liam Hodges and longer standing Head of Womenswear, Marly Roosen.
“From the first conversation, the Samsøe Samsøe team brought an energy that made this project a joy to work on. We pushed each other’s boundaries across design and product and landed on something neither of us would have made alone; a shared wardrobe in the truest sense. It’s an impactful capsule, and one I’m confident our customers will connect with immediately.”
– Martin Wieczorek, Chief Product Officer, END.
At the heart of the collaboration is the idea of a shared wardrobe: a collection designed to be worn by everyone, without distinction. The campaign makes this concept literal, bringing together two people, countries apart; One based in Copenhagen and the other in London. Every garment appears twice, worn by both and passed between them on camera. The exchange of clothes becomes the campaign’s central action, connecting two individuals in different worlds, reflecting the collaborative approach at the heart of the collection.
“Collaborating with END. gave us the opportunity to look at Samsøe Samsøe’s design language with a new perspective.
We wanted to create a contemporary collection that felt relevant and focused, bringing both brands points of view together in an authentic and exciting way.”
– Liam Hodges, Head of Menswear,Samsøe Samsøe
Across 24 pieces, the collection reworks classic Samsøe Samsøe signatures with a contemporary perspective. Updated proportions and silhouettes sit alongside knit, denim and leather fabrications, presented in a dark neutral palette of monochromes, olive and plum. From relaxed tailoring and outerwear to textured knitwear, leather separates and footwear, familiar wardrobe staples are reconsidered through the shared creative lens of END. and Samsøe Samsøe.
“This collaboration has been an exciting process for us; bringing our design language together with END.’s point of view to create a collection that feels relevant, considered, and true to both of us. Working with premium fabrics, intentional silhouettes throughout which resulted in a collection with a distinct identity that can be styled in many ways.”
– Marly Roosen, Head of Womenswear, Samsøe Samsøe
Photographed by Luca Strano, the campaign adopts
an understated approach centred around movement, dressing, and exchange. Strano’s work captures the quiet confidence and refined simplicity that defines both brands.
