Following its preview at London Fashion Week SS24 in September 2023, global footwear brand Crocs and luxury fashion house Simone Rocha launch their first collaborative collection, Simone Rocha x Crocs on April 10th, 2024.
Blending Crocs’ iconic brand DNA with Simone Rocha’s directional aesthetic, the exclusive collaboration explores the creative juxtaposition of femininity, practicality, and utilitarianism, resulting in a distinctive collection that challenges traditional perceptions of footwear.
Comprising three silhouettes, Rocha reimagines the Crocs Siren Clog, Classic Clog and Quick Trail shoes with whimsical and romantic accents – design themes which Rocha explores throughout her SS24 collection.
Each style features Rocha’s signature pearls, crystals, and jet beading, marrying the distinct design handwriting of Rocha with the iconic comfort and DNA of Crocs. The Siren Clog delivers
trend-led height without compromising Crocs’ comfort credentials. The Classic Clog, Crocs’ most recognizable style, serves as a canvas for pearl and jewel encrusted expression, while the Quick
Trail combines form and function to deliver a chunky look which riffs heavily on outdoors chic. Both Simone Rocha and Crocs are famed for embracing self-expression and individuality while
taking risks to deliver moments which are sometimes disruptive and always captivating.
