Columbia has unveiled „Street Tech,“ the brand’s first collection designed just as seriously for the street as it is for the outdoors.
Columbia spared no effort in designing the collection from the ground up. Each piece incorporates the brand’s core weather-protection innovations—ranging from water-repellent Omni-Shield™ technology and waterproof Omni-Tech™ technology to Thermarator™ insulation and Omni-Wick™ moisture management. The silhouettes have been reimagined for the street. The result is a collection built for when things get truly hectic, giving wearers the confidence to master the chaos of everyday life—no matter the environment.
The outerwear underscores the collection’s technical expertise. The Stormwall™ Balaclava Puffer Jacket (RRP: €200.00) integrates a full balaclava directly into the collar and features an ultralight ripstop shell with Omni-Shield™ rain repellency and Thermarator™ insulation for genuine cold-weather performance.
The Woven Jacket (RRP: €115.00)—a windbreaker—focuses on the essentials: a featherlight Omni-Shield™ outer shell with concealed hand pockets and reflective details, allowing you to confidently ignore the weather forecast.
The collection extends this same standard to fleece and jersey styles. A high-pile Mou/tain™ fleece (RRP: €110.00) with a full-length zipper and stretch-woven cargo joggers (RRP: €100.00)—made from the same Omni-Shield™ material used in the outerwear—expand the collection’s range to include everyday wear. A heavyweight T-shirt (RRP: €40.00) rounds out the lineup.
