Burton presents „Zeb’s Closet“—the first globally available outerwear and apparel collection developed in collaboration with snowboard superstar and team rider Zeb Powell. Inspired by Zeb’s distinctive style, as well as the creativity and community that define his world, the collection bridges the gap between the mountain and the streets, inviting riders to make each piece their own.
Rather than focusing solely on performance, Burton and Zeb began with a simple question: What would Zeb himself wear? Guided by Zeb’s personal vision, every piece in the collection offers maximum freedom of movement and flow. Waterproof outerwear, functional details, and high-quality craftsmanship are paired with the oversized, baggy silhouettes that have long defined Zeb’s signature style. The collection includes hoodies, jerseys, rugby shirts, T-shirts, shorts, pants, reversible bucket hats, and technical outerwear—perfect for any session. Each design is made to be mixed, matched, worn, and lived in—well beyond the slopes. And because no wardrobe of Zeb’s would be complete without one, the collection also features a reversible, insulated vest that blends technical functionality with his unmistakable style.
For Burton, this collection represents a new generation of snowboarding—one defined by creativity, self-expression, and the communities that help shape the sport today.
“Zeb has inspired an entirely new generation to view snowboarding in a different light,” says Zach Nigro, Vice President of Brand & Sports Marketing at Burton. “His influence extends far beyond tricks or competitions. He brings people together, challenges conventions, and shows that snowboarding is ultimately about having fun, expressing yourself, and ensuring that everyone feels welcome. This collection embodies that very spirit.”
“The collection is called ‘Zeb’s Closet’ because it’s genuinely what I would wear myself—both on and off the mountain,” says Zeb. “I’ve always seen snowboarding as a form of self-expression, and I wanted this collection to capture that exact energy—for all the riders out there who will wear these pieces, mix and match them, and make them their own.”
