Blauer has enlisted acclaimed musician and photographer Bryan Adams to shoot its Fall/Winter 2026/27 campaign, under the direction of Federica Fusco, founding partner, CEO, and Marketing Director of FGF Industry. While globally recognized for his music career since the 1980s, Adams has also established himself as a respected fashion and portrait photographer since the 1990s, collaborating with leading fashion houses, international publications, and publishing five photography books.
Shot in London, the campaign features three rising voices from the contemporary British music scene—DYLAN, Cassyette, and Ben Kidson. Selected for their distinctive aesthetic and independent spirit, the artists bring authenticity and individuality to the project. Blauer’s collection integrates seamlessly into this narrative, balancing functionality, technical innovation, and modern urban style. Iconic outerwear and contemporary silhouettes interact naturally with each artist’s personality, creating a dynamic fusion of fashion and music.
Adams shapes a visual story where style, identity, and authenticity coexist with ease. The campaign was developed through an ongoing creative dialogue between the artists and the team, ensuring each subject was represented in a way that felt personal and true to their t.
“It was exciting to work with a diverse group of musicians for Blauer,” says Bryan Adams. “We focused on capturing their individuality, maintaining a constant dialogue throughout the process to ensure each artist was portrayed authentically.”
Federica Fusco adds: “Working with Bryan Adams was a privilege. He is a truly multifaceted artist with a rare ability to translate emotion into imagery. Choosing real musicians for this campaign brought a unique energy—artists stepping outside their usual context, yet able to interpret the brand in a way that felt genuine and distinctive.”
With the FW26/27 campaign, Blauer continues to evolve its contemporary visual identity, where heritage, innovation, and music culture intersect to create a compelling and international narrative.
