ALO, the fashion and lifestyle brand synonymous with premium studio-to-streetwear rooted in mind-body wellness, announces its inaugural sunglasses collection. The curated assortment of fashion-forward, effortlessly wearable frames is designed in Los Angeles and handcrafted in Japan, combining world-class craftsmanship with ALO’s distinctive blend of fashion, wellness, and modern luxury. The cinematic campaign by celebrated director and filmmaker Bardia Zeinali brings the collection to life, celebrating individuality, self-expression, and the power of perspective.
The result: eyewear that invites you to see the world through a fresh lens.
THE COLLECTION
The ALO Sunglasses collection features six distinct silhouettes designed for every facet of modern life. Balancing elevated design, timeless versatility, and exceptional craftsmanship, each piece is crafted in Japan—the gold standard for luxury eyewear production.
“For this inaugural launch, we landed on six signature silhouettes that strike a balance between trend and timelessness. To bring this collection to life, we partnered with artisans in Japan where the craftsmanship behind every frame reflects an unwavering commitment to quality. You can feel it the moment you pick them up.” – Abby Gordon, Chief Merchandise & Design Officer at ALO.
The collection features premium Takiron acetate, a material perfected by artisans over nearly a century and prized for its remarkable depth, durability, and color richness. Select styles feature custom palladium and gold-plated hardware. Every frame undergoes a meticulous process, with each step executed with patience and attention to detail. Skilled artisans hand-polish each surface to achieve a richness, depth, and luster that cannot be replicated by machine. More than a new category, the collection represents the next evolution of the ALO lifestyle, translating the brand’s commitment to movement, mindfulness, and modern luxury as an everyday essential.
THE CAMPAIGN
Filmed in Miami by acclaimed filmmaker Bardia Zeinali, with photography by the celebrated Stuart Winecoff and styling by fashion icon Carlyne Cerf de Dudzeele, the campaign brings the world of ALO Sunglasses to life, celebrating freedom, individuality, and self-expression.
Set against sun-drenched coastlines, vibrant city streets, and expansive infinity pools, the campaign video and imagery capture a balance of movement and reflection, exploring how a simple shift in viewpoint can transform the way we see ourselves and the world around us.
“So much of ALO’s belief system is rooted in the power of the mind to shape your reality. With positivity as one of our core values, this campaign explores the idea that perspective is everything—and that a conscious shift can change the way you see the world.” Summer Nacewicz, EVP of Marketing & Creative at ALO.
