Some stories never fade. They live on through shapes, colors, and symbols, carrying memories from one generation to the next. Inspired by this vibrant cultural heritage, the new Multifort TV Big Date Special Edition celebrates the spirit of Día de los Muertos—a Mexican tradition that honors the departed with joy rather than sorrow.
Born from imagination and brought to life by the hands of artisans, *alebrijes* are fantastical creatures in which animals and pure fancy merge. Expressive and surprising, they blur the lines between fantasy and reality. Every detail carries meaning; every creation tells its own unique story. By bridging the worlds of Día de los Muertos and *alebrijes*, MIDO transforms memory into imagination, and imagination into the art of watchmaking.
A Tradition Reimagined
Some traditions remain firmly rooted in the past, while others evolve with each generation, finding new ways to keep their legacy alive. Since 2020, MIDO has honored Día de los Muertos with a special edition inspired by the holiday’s unique relationship with time. Originally created for Mexico, these editions have gradually reached beyond national borders, offering the world a different perspective on memory—not as something static, but as a living legacy that is constantly renewed.
In 2026, this tribute finds a new home within the iconic case of the Multifort TV. At the heart of the dial sits a radiant, expressive *calavera*. This decorative skull—one of the most recognizable symbols of Día de los Muertos—serves as a striking reminder that memories never truly disappear. They continue to develop, change, and remain part of what defines us.
A World in Motion
Born from the imagination of Mexican artist Pedro Linares in the 1930s, *alebrijes* are creatures of pure fantasy. Part animal, part dream, they combine unexpected shapes, vibrant colors, and boundless creativity.
Surrounding the *calavera*, these *alebrijes* transform the dial into a world of its own. Unexpected forms converge, imagination takes the lead, and every detail reveals ever-new facets. Far more than mere decorative elements, they embody creativity, transformation, and the freedom to think beyond the expected.
Then, as darkness falls, everything changes. Three colors of Super-LumiNova® and twelve lacquer finishes transform the dial, unveiling a new dimension by night.
The Multifort TV Big Date reinvents itself—right down to its straps. Stainless steel offers versatile, everyday wearability; red rubber adds a bold, striking touch; and a Milanese bracelet brings out a more refined side. One watch, three personalities, and countless ways to make it your own.
A Masterful Movement
Beneath the visual richness beats a movement engineered for performance. Powered by the automatic Caliber 80—featuring a Nivachron™ balance spring and a power reserve of up to 80 hours—the Multifort TV Big Date combines striking design with proven capability. Reliable, precise, and built to last, it gives substance to emotion.
Every detail carries the story forward. Even the numeral „1“ in the „Big Date“ display at 12 o’clock is shaped like a bone—a detail that extends the narrative into the very smallest element.
Art meets mechanics. Emotion meets precision. Imagination meets Swiss watchmaking.
A Precious Moment
Time is more than just the seconds that tick away. It resides in the memories we create, the stories we pass on, and the relationships that connect us. In the spirit of *Día de los Muertos*, the past is never simply left behind; it travels across generations through symbols, stories, and emotions, reminding us that what truly matters lives on.
The new Multifort TV Big Date *Día de los Muertos Alebrijes* is a tribute to those who inspire us, the dreams that drive us, and the moments that become memories. What we remember keeps the past close, while our dreams pull us forward—yet life itself is lived in the present, a gift to be cherished in every single moment.
