ALIITA – LAUNCH OF THE FIRST MEN’S CAPSULE COLLECTION

girls just want to have fun – but boys deserve that, too!

Inspired by geometric shapes and figures, Cynthia Vilchez Castiglioni, the founder of the Milanese jewelry label ALIITA, transforms everyday symbols into elegant pieces made of 9-carat yellow gold. ALIITA’s delicate designs are enchanting, girly and at the same time minimalist creations made in Italy. Gemstones such as rubies, sapphires and diamonds, which adorn some of the jewelry, provide an extra dose of purism and elegance.

At the turn of the year, ALIITA is ushering in a new era: With EDITION 1, the Italian brand is launching a capsule collection created specifically for men for the first time, which will be available from January 2025. Some of the necklaces and cord bracelets from the iconic Pasiones collection, featuring hand-enameled tennis rackets, swimmers and divers, shine in more masculine colors and designs, and the popular Fantasma spirit also appears on a Boy Scout cord for the first time.

The first ALIITA men’s collection is finally completed by cool new jewelry with slides and disco balls – because men also deserve to just have fun.