The campaign highlights the brand’s 1892 New York City origins and was shot on location there by New York-based photographer Cass Bird. The campaign cast features model, actress, and *New York Times* bestselling author Emily Ratajkowski, model Paloma Elsesser, and New York Giants players Jaxson Dart and Malik Nabers.
The campaign showcases key denim silhouettes in various city settings, including SoHo and subway cars.
Women’s styles include high-rise wide-leg jeans, high-rise barrel jeans, low-rise ultra-loose jeans, and high-rise relaxed jeans.
Men’s styles feature an updated relaxed straight fit and baggy jeans designed for enhanced comfort. Both collections include new garment-dyed styles in premium colors, distinguished by their softness and suitability for all-day wear.
Abercrombie & Fitch’s fall denim campaign comprises 120 styles available in regular, short, and long lengths and sizes 23 through 39, including the brand’s viral Curve Love denim.
