7 Things About Graphic Designing You Didn’t Know

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You may have studied graphic design and think you have a fairly good understanding of the subject. However, there are trade secrets you only learn once you start working in the field. Here we highlight some of these aspects to give you a head start.

Graphic Design Statistics

Statistics are important to knowing your work environment, job stability, and opportunities. For example, there are 400,258 graphic design businesses in the USA and counting. This is a growing arena, and you have to stand out to make your mark.

The graphic design market across the globe is valued at $41.8 billion. It is ranked ninth across all industries. There is a consistent growth trend.

There are plenty of opportunities to work in graphic design, especially by joining an existing team rather than striking out on your own. Digital marketers are your typical client and 80% of this group assign social media marketing work to graphic designers.

Visual content is more important than written information for getting customers’ attention. Three days after seeing a marketing campaign, 65% of viewers remember visuals versus 10% who recall text.

Over a third of graphic designers employ online content in their work. Almost 70% create content from visual assets, e.g. a company logo. Thus, online skills are essential.

Creativity Is Not the Most Important Requirement

Many people think of graphic design as a creative pursuit. In reality, graphic designers must be able to stick to the client’s brief and use business acumen and know what customers respond to. This often curtails creativity.

However, there is still a creative element. Graphic designers need to create unique content that grabs attention. They must incorporate their knowledge of color, form, layout, imagery, and text elements into a cohesive message.

Key Tools and Skills Required

The first requirement is professional graphic design software and a laptop or one of these Desktop Computers for Graphic Designing. You will need in-depth knowledge and the ability to work on various programs such as Acrobat, After Effects, and Maya. It is also necessary to keep up with new developments in software.

You should be proficient in using media like animation, moving images, videos, and podcasts, and working with interactive media in the same project. Additionally, you need a basic knowledge of HTML and JavaScript for coding. A graphic designer must also be able to make great presentations.

What Is Graphic Design?

Your work must add value to the client’s marketing campaign. Consumers make choices based on your designs. Graphic design is how companies communicate with customers.

The Bottom Line

Graphic design must consider the client’s bottom line. A message should include a call-to-action that results in sales. Messages must be credible and inspire trust.

Theory of Colours

A graphic designer must be cognizant of the theory of colours. This also entails knowledge of how light and shadow work. In some way, viewers respond to colour within seconds and make decisions about a company based on these choices.


A company needs to build brand recognition and familiarity. This will ensure that they return to the company when they are ready to make a purchase. The graphic designer must grasp their clients’ values and how they want to be perceived.

Graphic design is a core business requirement and will always be needed.