50 Years of Burton: Second Anniversary Drop “Listen to the Riders”

To mark its 50th anniversary, Burton is celebrating the defining decades of snowboarding through five limited-edition product drops. Following the first drop, which honored the formative years from 1977 to 1987, the second drop—titled „Listen to the Riders“—focuses on the period from 1987 to 1997: an era defined by youthful rebellion, cultural diversity, and individual expression. As snowboarding increasingly captured the attention of major corporations, Burton remained true to its roots, keeping riders and their needs at the heart of everything it did.

Under the theme „Straight Out of the ’90s,“ this second drop brings together the iconic Biolight outerwear, the legendary ’94 Twin snowboard, and a collection of T-shirts and headwear featuring designs inspired by the Burton archives.

The collection draws on the freestyle culture of the 90s, reinterpreting it with modern materials and features. In doing so, Burton remains true to its philosophy: listening to riders and placing their creativity, individual style, and passion for the sport at the heart of everything it does.