5 TOKYO PRELIMINARY FINALISTS TO MAKE AFC’S 12TH ANNUAL NYFW RUNWAY SHOW

Asia Fashion Collection (AFC) invites budding designers from across Asia to compete for a chance at their very own New York Fashion Week runway debut. This season, the five finalist brands from the Tokyo show conclude their arduous journey by presenting their FW25 collections at AFC’s 12th annual NYFW event.

From Japan, we present Vantan Design Institute’s own Sora Komatsu’s LITTLE BEDROOM,the prestigious Osaka Bunka Fashion College Super Design Department student’s namesake brand: YOUSUKE HAGA, and also from Bunka, Kouki Sera and Kotaro Kawamura’s BILL BILL. From South Korea, we have MEG KIM by Central Saint Martins / London college of Fashion graduate Jieun Kim. Additionally, Taiwanese brand PCES by Parsons grad Yu Chi Lee and University of the Arts London grad Chih Yun Chang and Bruno Hayon Chung return to NY for their NYFW debut!

YOUSUKE HAGA

• Designer: Yousuke Haga

• Origin: Japan
• School: Osaka Bunka Fashion College – Super Designer Department – 4th year • Brand Launch: 2023
• Instagram: @yousuke_haga

FW25 Collection Theme

‘Night Hawks’

Designer Yousuke Haga likes the feeling of solitude in the city at night. When the streetlights glow, he takes walks wearing a coat or jacket over his pajamas. When he’s alone, he can truly be himself.

About Brand / Designer

The brand YOUSUKE HAGA aims to create clothing that contributes to self-expression based on the cultures and ideas that have influenced the designer himself.

Haga’s designs are characterized by the coexistence of decadence, decorative elements and experimental textiles.

2023: Rakuten Fashion Week Tokyo event – Corporate collaboration showcase

PCES

• Designers: Yu Chi Lee, Chih Yun Chang and Bruno Hayon Chung
• Origin: Taiwan
• Schools Lee: UAL, London College of Communication MA Design for Art Direction (2019)
Chang: The New School, Parsons School of Design BFA Fashion Design (2018)
Chung: UAL, London College of Communication PGDIP Design for Visual Communication (2018)

• Brand Launch: 2022
• Instagram: @pces_studio
• NYFW FW25 Show Looks: W 4 / M 4

FW25 Collection Theme

The collection draws inspiration from the Asian cultural association between the number four and death, exploring various facets and implications of death. Is death an end, or a new beginning, or perhaps life has no starting or ending point? Are life and death antonyms, or are they not opposites?

The concept extends from the infinite cycle and possibilities of death and rebirth to the close relationship between the old and the new. New things are born from the old, and the old provides a foundation and inspiration for new creations. In terms of design, traditional elements are integrated into modern designs, combining classic garment silhouettes with innovative techniques. The old and the new concepts are ingrained into the garments.

PCES FW25 collection is a profound exploration of the duality of things, where seemingly opposite elements can share the same fundamental basis. It reflects on the relationship between death and rebirth, the old and the new, inviting one to ponder the complex interplay of these seemingly contrasting forces.

MEG KIM

• Designer: Meg Kim
• Origin: South Korea
• School: Central Saint Martins (2016), London College of Fashion (2020) • Brand Launch: 2022
• Instagram: @megk1m

FW25 Collection Theme

‚Run Wild’

For the AW25 collection, designer Meg Kim delves into her archives, reinterpreting iconic pieces that define the brand’s core DNA. „Run Wild“ explores the intersection of romantic masculinity and utilitarian workwear, seamlessly merging nostalgia with modernity. Washed-colour fabrics, brass vintage buttons, and zippers evoke a timeless, lived-in aesthetic, while thoughtful tailoring and intricate details speak to the artistry of craftsmanship. Drawing inspiration from the untamed spirit of a horse, the collection embodies freedom, resilience, and the relentless pursuit of creative evolution. With „Run Wild,“ Meg Kim not only celebrates individuality but also reflects her journey as a designer—always moving forward, always breaking boundaries.

BILL BILL

• Designers: Kouki Sera & Kotarou Kawamura
• Origin: Japan
• School: Osaka Bunka Fashion College – Super Designer Department – 3rd year • Brand Launch : 2024
• Instagram: @billbill_official

FW25 Collection Theme

‘Colorless Bible’

The term „Colorless Bible“ signifies the desire to repaint rigid rules and ideas in one’s own preferred colors. Integrating the exaggerated expressions from cartoon movies we grew up watching into a look unified in pure white, we’ve created a collection that makes it easy to imagine colors and sound effects by adding movement to the clothing.

LITTLE BEDROOM

• Designer: Sora Komatsu
• Origin: Japan
• School: Vantan Design Institute – 2nd year • Brand Launch: 2024

• Instagram: @little_bedroom_

FW25 Collection Theme

‘Foundation’

FINALE

Credits

PR/Beauty Acquisition & Creative: New York Tokyo
Show Production: KuRoKo Inc.
Casting: Eric Cano
Hair: Kien Hoang For Oribe
Makeup: Michelle Webb For AOFMPro
Photography: Fernando Colon