Zalando unveils its Spring/Summer 2025 campaign in Europe, starring four-time Golden Globe winner Sarah Jessica Parker and Mahmood, the acclaimed, multi-platinum Italian singer-songwriter.
The campaign takes an entertaining approach to the question „What should I wear?“ Zalando customers everywhere ask themselves this question several times a day and answer it in a variety of ways. Zalando’s current Spring/Summer 2025 campaign showcases the joy of dressing well and highlights that fashion is more than just a trend – it helps you gain the confidence to live every moment to the fullest.
In a lively square, Sarah Jessica Parker and Mahmood guide viewers through a fast-paced fashion adventure. They demonstrate how to master summer occasions with style and how to use fashion as a showcase for your personality – from casual gatherings to festive evenings and romantic dates.
„Your outfit choice says something about you,“ says Sarah Jessica Parker. „Sometimes it’s easy, sometimes you have to think a little longer. I love how the Zalando campaign celebrates a daily ritual we all experience. And most importantly, there are no wrong choices!“
Mahmood adds: „I’ve worn many bold outfits on stage, but even I often find myself asking myself, ‚What should I wear?‘ in everyday life – and being late when meeting friends for coffee. This campaign speaks to anyone who has ever stood in front of the mirror and changed their minds three times before leaving the house.“
The campaign was curated by renowned stylist Stella Greenspan – with personal input from the stars themselves. Each look reflects the diversity and individuality of today’s fashion landscape: a showcase of the biggest trends of the spring and summer ’25 season, from trompe-l’oeil illusions to corsets and retro prints. It’s not just about highlighting trends – the campaign encourages customers to explore, experiment, and find their own unique style.
Sara Spännar, VP of Global Marketing, said: „At Zalando, we know that choosing clothes isn’t just about choosing an outfit—it’s a daily moment of reflection: Who am I? And how do I want to feel? We’re all about celebrating the moment, and collaborating with Sarah Jessica Parker and Mahmood has been a joy. We want to empower people to make confident choices, no matter what their day brings.“
