Zalando, Europe’s leading online platform for fashion and lifestyle, is exclusively launching a Dickies x Goldies Smashburger workwear capsule collection. Combining workwear-inspired garments from Dickies with Goldies Smashburger’s distinctive „Best Bad Food in Town“ slogans, the collection embodies the spirit and style of both iconic brands.
The fusion of fashion and culinary arts proves that personal expression extends beyond the closet—it also extends to what we eat and drink. The unexpected partnership between workwear brand Dickies and Goldies Smashburger is an example of how street culture, fashion, and a passion for good food intertwine to enable individual self-expression.
Daniela Klaeser, Team Lead Streetwear Buying at Zalando, on Zalando’s Dickies x Goldies Smashburger capsule collection: „The partnership is a culinary-fashion crossover that combines playful aesthetics with originality – something that comes naturally to streetwear culture.“
She continues: „At Zalando, we want to elevate the voices of those who are driving culture forward – like the heritage workwear brand Dickies and Goldies Smashburger, Berlin’s beloved burger joint. This collaboration is a celebration of Berlin’s vibrant and creative culture and streetwear community.“
The Dickies x Goldies Smashburger capsule collection, consisting of garments that can be worn both in the kitchen and on the street, includes the Eisenhower Jacket, the Original Work Shirt, the Original 874 Work Pants, a burger-print T-shirt, and an apron.
