YSL Beauté presents LIBRE BERRY CRUSH. The delicious fragrance of freedom. Free. That’s the one word that defines M. Saint Laurent. Always on the pulse of the times. Experimenting. Rule-breaking. Like the revolutionary couturier, the LIBRE woman is a fiery, independent spirit, created to experience everything in excess, according to M. Saint Laurent. A free woman who fearlessly embraces life and savors every moment. For her, freedom is an unbridled desire.
LIBRE BERRY CRUSH Eau de Parfum is the delectable reinterpretation of LIBRE’s iconic floral lavender, enriched with the irresistible juiciness of raspberry, created by master perfumers Anne Flipo and Carlos Benaïm. With LIBRE BERRY CRUSH, freedom has a taste. As always, the new fragrance is embodied by iconic ambassador Dua Lipa in a sensory campaign that exudes indulgent luxury and was directed by award-winning photographer and filmmaker Diana Kunst. LIBRE BERRY CRUSH blends the icon—the signature floral lavender—with the youthful, delicious scent of a fresh, ripe fruit: raspberry, mixed with a creamy coconut accord. Couture desire meets indulgent luxury in LIBRE’s first fruity opus. #DEVOURINGFREEDOM
“With LIBRE BERRY CRUSH, a fruity addition to the iconic LIBRE line, YSL Beauté sets new standards in women’s fragrance trends for 2026 and ushers in the ‘yummy era’ of gourmand scents. This fragrance combines zesty raspberry, creamy coconut, and vanilla accords with the classic LIBRE duo of orange blossom and lavender for a sophisticated, bold femininity. The vibrant berry-red bottle embodies couture and ‘yummy luxury’ for women who want to feel sexy and cool.”
– Angela Matthaei, Fragrance Expert and Brand Trainer, YSL Beauté
