Yves Saint Laurent Beauté is delighted to announce its collaboration with Henry Günther Ademola Dashtu Samuel. The son of Heidi Klum and Seal, widely acclaimed as Newcomer of the Year, is now expanding the MYSLF Talent/Creator Male Squad – the exclusive influencer team behind the successful MYSLF fragrance franchise. With Henry, YSL Beauté gains an exceptional talent who impresses with his authenticity, charisma, and creativity. As a model and content creator, he is already shaping the zeitgeist of his generation and inspiring with his modern perspective on masculinity. His versatility, fresh energy, and distinctive personality reflect the MYSLF values: individuality, self-definition, and the courage to confidently express one’s own identity.
„We are delighted to welcome Henry Samuel to the YSL Beauté MYSLF Talent/Creator Male Squad. His personality and modern understanding of masculinity ideally embody the values of MYSLF. With his creative energy and authentic storytelling, he will add new depth to our social campaigns and inspire a generation that sees individuality as true strength.“ — Marco Krenn, Social & Advocacy Manager DACH
Henry Samuel himself is also looking forward to the collaboration with great anticipation:
„This collaboration is my first real step into the world of fragrance—a chance to discover and strengthen my voice in this space. YSL Beauté stands for style with substance, and I’m excited to be part of a brand that has the courage to redefine masculinity.“ — Henry Günther Ademola Dashtu Samuel
The first content featuring Henry Samuel will be published on his social media channels in September 2025. Fans and followers can look forward to an inspiring perspective on MYSLF—with a clear message: True strength lies in self-definition.
