Woolrich proudly unveils its Spring/Summer 2025 brand campaign, Let Nature Be Your Muse, a bold new chapter in our nearly 200-year legacy of drawing inspiration from the natural world. This campaign is an invitation to rediscover the outdoors – not only as a backdrop, but as a muse that fuels modern exploration.
This season, luxury and adventure meet in Woolrich’s reimagined outdoor experience; a testament that our expertise extends far beyond winter. Designed for those who embrace movement, discovery, and a lifestyle where nature and contemporary style coexist, this collection elevates outdoor living through refined craftsmanship and a pioneering spirit.
Set against the dramatic, sunlit landscapes of Big Sur, California, visuals are shot along the iconic Partington Cove Trail in Julia Pfeiffer Burns State Park. Lightweight layers, breathable textures, and effortless silhouettes come to life in the backdrop of powerful and majestic nature. Here, the outdoors is both a destination and a state of mind. The narrative moves through three distinct moments: the tranquility of the forest, the journey along the coastal trails, and the vast openness of the oceanfront – a visual metaphor for exploration without limits.
Guided by the creative direction of Phillip Gutman, with evocative imagery by photographer Kenny Thomas, styling by Jim Moore, and art direction by Matthew Stipano, this campaign continues the evolution of the brand. The influential vision of Todd Snyder – at the helm of Woolrich Black Label – also weaves into the narrative, reinforcing Woolrich’s commitment to craftsmanship and luxurious approach to outdoor fashion.
Let Nature Be Your Muse, is an invitation to redefine the relationship with the outdoors: a call to embrace adventure, innovate your style, and let the natural world inspire every step of your journey.
