Vans proudly announces the launch of the United Through Skateboarding Collection, created in partnership with legendary photographer and cultural documentarian Atiba Jefferson.
A tribute to the powerful connections forged through skateboarding, this collection reflects Atiba’s creative journey—from the streets to the studio—and the culture that has shaped his life and work. Known for capturing some of the most iconic skate images of all time, Atiba’s influence extends well beyond skateboarding, spanning music, fashion, art, and sport.
The United Through Skateboarding Collection features a curated range of skate footwear, apparel, and accessories, each piece infused with Atiba’s distinctive visual language. From some of his most iconic photographs to new artwork, the collection carries a deep sense of authenticity. A custom logo and original artwork by Atiba’s friend and graffiti legend Haze bring an additional layer of storytelling to the capsule.
Art-directed by Atiba himself, the campaign features a diverse cast of skaters, artists, musicians, and athletes—demonstrating skateboarding’s ability to transcend background and connect communities. Talent includes Adam Devine, Blake Anderson, Anders Holm Sam Richardson, Tim Robinson, Franz Lyons, Baron Davis, C.J. Uzomah, Lizzie Armanto, Zion Wright, Curren Caples, Shiloh Catori, and Cocona Hiraki.
Collection Highlights Include:
- ● Skate Half Cab® with WaffleCupTM Outsole: A first-of-its-kind innovation for the silhouette, featuring a custom insole with Atiba’s iconic photo of skate legend John Cardiel, plus hand-drawn artwork by Haze.
- ● Skate Old SkoolTM 36+: Another standout style featuring Cardiel imagery and graffiti-inspired logo treatments.
- ● Customized Apparel & Accessories: Personally selected by Atiba, the line includes skate-ready apparel with functional detailing, archival images, and never-before-seen moments from his expansive portfolio.
From lens to laces, United Through Skateboarding is more than a collection—it’s a celebration of community. One built on pavement, friendship, film grain, and the freedom of skateboarding.
