With the premiere of PURPLE MELANCHOLIA, the BORN IN ROMA fragrance family by Valentino Beauty is now expanded with a new highlight. The fragrance collection, with its women’s and men’s lines „Donna“ and „Uomo,“ is conceived as an exploration of memories, individuality, and creative emotional landscapes; it interprets melancholy as an impetus for artistic imagination and creativity.
With PURPLE MELANCHOLIA, the House now opens the next chapter of its success story. The fragrance invites you to relive memories and consciously celebrate precious relationships. The new purple in Valentino’s fragrance palette represents authentic connection, boundless imagination, and the viral concept „Who is your purple“: Who is this extraordinary person who enriches your life simply by existing? Who is this person whose sincerity and warmth bring out the best in you? BORN IN ROMA PURPLE MELANCHOLIA captures this inspiring, profound connection in its two versions, „Donna“ and „Uomo.“
BORN IN ROMA PURPLE MELANCHOLIA DONNA
This women’s Eau de Parfum opens with a luminous plum accord, blossoms into a light-filled osmanthus heart, and culminates in the sensual aftertaste of Madagascan vanilla extract. The fruity composition perfectly balances refined warmth, floral allure, and seductive gourmand style, unfolding with captivating elegance on the skin. The addictive quality of vanilla extract defines the distinctive drydown, while an osmanthus accord conjures emotional depth and evokes memories. The result? An irresistible fragrance that exudes confidence and allure—a scent that lingers in the memory.
BORN IN ROMA PURPLE MELANCHOLIA UOMO
This men’s eau de toilette opens with the spicy freshness of cardamom, refined by aromatic lavandin. Its character is defined by a woody amber base, where the vibrancy of cardamom stimulates the senses, lavandin adds sophisticated sensuality, and a creamy coconut accord imparts unexpected modernity. Depth and warmth unfold through the amber wood and coconut accord; the result is a structured fragrance experience that lingers like an everlasting memory.
The distinctive bottle is an homage to Valentino’s iconic „Rockstuds“; its pyramidal design captivates with the striking contrast of black leather and a subtly melancholic purple. As timeless symbols of Roman architecture, the artful glass studs transform the bottle into an object steeped in history—a precious little jewel that reminds us of the significance of finding our personal „purple connection“ in life.
