May we introduce the new era in haircare?
The Pre-Wash Hair Routine!
Up until now, when it comes to haircare, you’ve probably thought of shampoo, conditioner, and maybe a serum for the lengths. But caring for your hair before washing it…? That’s probably not something you’ve considered, right?
Yet, in 2026, this is the game-changer for healthy, shiny hair.
The Pre-Wash Hair Routine
This process, also known as the „pre-wash routine,“ involves applying a nourishing product to your scalp or hair lengths before washing. Depending on your needs, oils, masks, scrubs, serums, or micellar water can be used. The result? Perfectly prepared scalp and hair that absorb the subsequent shampoo and conditioner much more effectively.
This trend has long been celebrated on social media platforms like TikTok, and hairdressers and hair experts are also enthusiastic.
Here’s how pre-wash haircare works:
- The lengths of your hair are protected from drying out.
- Fine hair is less weighed down.
- The scalp is soothed, regenerated, or thoroughly cleansed.
- Dryness, frizz, and dullness are reduced.
In short: Your hair becomes more resilient, shinier, and healthier—even before you wash it.
Who benefits from pre-washing?
For anyone who:
- wants more shine
- wants to get rid of frizz
- has fine hair that quickly looks flat
- is prone to a dry or easily irritated scalp
- finally wants to make their haircare routine truly effective
Because: „For demanding hair and scalp, the pre-wash step is an excellent addition to your existing routine.“
2026 marks the beginning of a new era for your haircare—and it starts before the shampoo.
3 Pre-Wash Heroes to Get Started
1. Repairing Hair Oil
Protects the lengths. This lightweight dry oil intensely strengthens hair fibers thanks to a blend of botanical oils such as acai, hibiscus, and castor oil. It nourishes the lengths, protects them from heat, and instantly leaves hair soft and manageable. Made with 100% natural ingredients, it’s ideal as a rich pre-wash treatment that effectively reduces dullness.
2. Regenerating Hair Serum 1% Hyaluronic Acid + Plant-Based Keratin
The R41 Regenerating Hair Serum intensely moisturizes the hair fiber and helps to visibly reduce breakage. The combination of 1% hyaluronic acid and plant-based keratin strengthens the hair structure, improves elasticity, and gives hair a smoother, shinier finish – without weighing it down.
Thanks to the silicone-free formula, the active ingredients are absorbed particularly well.
3. Scalp Serum
Targets the yeast fungi that cause dandruff, reducing its occurrence and limiting relapses. Soothes the scalp and relieves itching. The light, non-greasy texture won’t weigh hair down and doesn’t need to be rinsed out.
