Winning the 2025 Formula 1 World Championship is more than just a sporting triumph for Lando Norris. It represents a new generation of champions whose success isn’t solely forged on the racetrack, but through constant travel: between continents, deadlines, high-pressure situations, and moments of peak concentration. Precision, reliability, and efficiency aren’t abstract values, but daily necessities. This is precisely where the real story behind the title begins: world-class performance doesn’t end with the checkered flag, but continues in the way athletes move, organize, and travel.
As TUMI’s global brand ambassador, Norris embodies this commitment in a unique way. During the season, he travels almost non-stop between racetracks, major cities, and commitments around the globe. He chooses travel pieces that function with the same uncompromising dedication as his sport: maximum reliability and designed for a life without downtime. Norris explains: „Consistency is everything. I see it in my performance on the track – and in the fact that my TUMI essentials accompany me everywhere.“ This attitude is reflected in the products that accompany him: from compact essentials for urban mobility to ultra-lightweight suitcases that withstand even extreme conditions. Designed for people whose everyday lives are characterized by speed, structure, and precision – not as a luxury, but as a functional necessity.
Ready for any challenge:
The Alpha 3 Compact Sling combines a minimalist, modern design with functional everyday practicality for the essentials on the go. Depending on the version, the sling bag is crafted from premium leather or durable ballistic FXT® nylon and offers thoughtful organization with a secure main compartment, a convenient quick-access pocket on the back, and space for personal essentials. An adjustable shoulder strap and classic TUMI details ensure comfort and a timeless look. A compact companion for a mobile lifestyle where organization and style are equally important.
Tested under extreme conditions:
The daily life of a champion is characterized by movement, appointments, and an international rhythm. The 19 Degree Lite Travel Set was developed precisely for this type of travel: lightweight, durable, and with a clean design. Lando Norris uses these suitcases on his travels around the globe. Made from an exceptionally durable Tegris® shell, this collection represents the fusion of form and function. Reduced to the essentials, the series supports efficient travel and thus becomes a reliable companion for frequent flyers whose everyday life knows no breaks.
Performance for Champions:
The Harrison Bradner backpack combines minimalist design with exceptional everyday usability. It seamlessly blends work, travel, and leisure, and is ideal for quick packing moments. Available in durable ballistic FXT® nylon and leather, the backpack offers a variety of internal and external pockets for your laptop, documents, smartphone, and other essentials. A padded laptop compartment for devices up to 14 inches and thoughtful details ensure organization and comfort on the go. The clean silhouette and functional features make the Harrison Bradner a reliable companion—wherever your journey takes you. A stylish, functional backpack for a mobile lifestyle at a champion level.
McLaren DNA, translated into design:
This perspective on modern mobility is rounded out by the TUMI | McLaren Collection, a premium capsule collection. Inspired by the shared performance DNA of TUMI and McLaren, it combines functional clarity with the aesthetics of motorsport. Striking lines, McLaren’s iconic papaya accents, and CX6® carbon fiber details meet uncompromising durability. Key pieces like the Velocity Backpack and the Aero International Expandable Carry-On embody a commitment that extends beyond the racetrack: performance begins with the details.
Travel has long since become more than just getting from A to B – it’s part of a professional, global lifestyle. TUMI Travel Pieces represent precisely this commitment: thoughtfully designed, robust for everyday use, and made for people who travel frequently and value quality and design. Whether in the sporting arena or beyond, TUMI understands mobility as an attitude. And it redefines modern travel where function, style, and movement converge.
