TRUSSARDI PRIMO – The scent of a new dawn

Trussardi Primo is a homage to indestructible masculinity, powerful, explosive and at the same time the beginning of a new fragrance saga. It is the dawn of a new day, full of promise. The man who wears Trussardi Primo is fearless and confident about the future, a pioneer in a new world. Trussardi Primo rewrites the rules of men’s perfumery, from the bold and innovative scent pyramid to the packaging, a work of art with a green heart. It is an invitation to discover your own strength and potential.

The design of Trussardi Primo is a revolution in perfume packaging, thanks to some elements such as the thread under the dispenser and the reusable magnetic closure. The solid, elegant and refillable bottle combines environmentally friendly solutions at a high level without compromising its aesthetics.

HEAD NOTES: Grapefruit accord, maple syrup accord, lava mineral accord

HEART NOTES: Bourbon Geranium Eo, Calabrian Pimento Eo, Tonka Bean Absolute

BASE NOTES: Gayo Patchouli Eo, Sandalwood Accord, Upcycled Cedarwood Eo

“The last time I was in Sicily it was right after an eruption of Mount Etna. It was a truly inspiring scene that made me want to create a similar feeling: the feeling of heat, like an eruption of red-hot lava. This picture gave me the idea of ​​using a maple syrup accord, which is very addictive with its golden nuances. I also wanted a pinch of pepper to convey a sense of danger and recreate the hypnotic beauty of the volcano, combined with a dark, mineral accord of black lava. This is how a warm and sexy scent was born.“

Perfumer Violaine Collas