With „Back to Basics,“ TRINNY LONDON launches a new skincare campaign that deliberately simplifies and focuses on the essentials.
In a beauty world overloaded with trends, steps, and claims, the brand relies on a three-part series centered around the basics of healthy skin: cleansing, care, and hydration – because the motto is: Confidence isn’t applied—it’s revealed!
The campaign kicks off with what is perhaps the most underrated step in any routine: cleansing.
TRINNY LONDON cleansers are formulated to cleanse effectively without compromising the skin barrier – with active ingredients that clarify, care, and strengthen the skin from the very first step.
Be Your Best – Enzyme Balm Cleanser
A transformative balm cleanser that effectively removes makeup, SPF, dirt, and environmental pollutants while nourishing the skin. Activated oils and enzymes provide gentle exfoliation and enhanced radiance, while a prebiotic fiber supports the skin’s microbiome.
Texture & Application:
A rich balm that activates upon massage and contact with water.
Massage → Activate with water → Remove (e.g., T-Towles).
Key Ingredients
• Sweet almond and jojoba oils, glycolipids, and microgel emulsifiers: Natural cleansing oils, mild glycolipids, and a microgel system gently dissolve residues, remove makeup and impurities, and leave skin soft and hydrated.
• Bromelain (pineapple enzyme): Gentle exfoliation removes dead skin cells and trapped cleansers, leaving skin looking healthier and more radiant.
• Activated oils from olive, almond, borage, and flaxseed: Pre-activated, natural oils deliver essential fatty acids directly to the skin and strengthen the skin barrier after cleansing.
• Alpha-glucan oligosaccharides: Prebiotic fibers protect and nourish the skin’s beneficial microflora, promoting healthy, resilient skin.
Who is it suitable for:
Ideal for normal to dry skin
Also suitable for sensitive skin types
Can be used around the eyes
Gentle exfoliation without stressing the skin
Proven results:
92% confirm a nourished skin feeling*
89% find that their skin looks more radiant after 3 weeks*
90% feel their skin is truly clean and cared for
*Based on application tests over 4 weeks with approximately 100 participants
Better Off – AHA/PHA Gel Cleanser
A clarifying gel cleanser with AHA and PHA acids that thoroughly cleanses the skin, removes dead skin cells, and visibly refines pores. The formula provides an exfoliating effect during cleansing – for clearer, smoother, and more even-toned skin.
Texture & Application:
A light gel that lathers up on wet skin and rinses off.
Suitable for use morning and evening.
Key Ingredients
Quillaja: Rich in natural surfactants from the bark of the Panama tree, it gently cleanses and leaves skin feeling soft and soothed.
Oat Amino Acids: Plant-based cleansing molecules from oats moisturize, protect the skin barrier, and reliably remove makeup and impurities.
AHA & PHA: Gentle chemical peels remove dead skin cells, refine the skin’s texture, and optimally prepare it for subsequent skincare.
Inulin: A natural prebiotic from chicory root forms a protective film, supports the skin’s microflora, and leaves skin supple and hydrated.
Who it’s suitable for:
Ideal for normal to oily skin
For blemishes, clogged pores, and blackheads
For skin prone to shine or uneven texture
Not suitable for very sensitive skin
Not for use around the eyes
Effects & Benefits:
Deep cleansing with an exfoliating effect
Unclogs pores and reduces the appearance of blackheads
Promotes a clearer, fresher complexion
Gives you a visibly brighter glow from the very first step of your routine