Tommy Hilfiger , which is owned by PVH Corp. [NYSE: PVH], announces Brand Ambassador and icon of style Sofia Richie Grainge joins Spanish soccer star Marco Asensio in headlining the TOMMY HILFIGER Spring Summer 2025 Eyewear campaign. The pair share an authentic, sartorial take on dressing, lending their optimism and natural elegance to a collection that blends timeless design with coastal cool.
“Sunglasses are a defining part of my personal style, with the power to elevate, refine and complete a look,” says Sofia Richie Grainge. “I love the contemporary design of this TOMMY HILFIGER collection which gives a natural, effortless and wearable feel. Each pair complements my Spring wardrobe, giving that extra shade of confidence and sophistication.”
“I’m thrilled to join the Tommy Family and bring my passion to this campaign,” said Marco Asensio. “The TOMMY HILFIGER brand has always embodied a timeless and iconic aesthetic, blending heritage and modern design. Whether arriving at the stadium or enjoying time-off, their eyewear is the perfect finishing touch – distinctive, bold and designed to make a statement.
Fresh from releasing her co-created Sofia for Tommy capsule for Spring 2025, Sofia Richie Grainge is captured by Alexandra Nataf blending her ‘It-Girl’ flair with the brand’s classic American style. Sofia wears a selection of sunglasses and optical frames from the Women’s Preppy Eyewear collection, bringing her authentic sartorial take on accessible luxury to the campaign. The collection blends polished refinement with an easy cool, focusing on smooth, flowing silhouettes, punctuated by stylish TH Monogram details.
Marco Asensio lends a contemporary feel to a series of sharp, refined portraits, wearing sunglasses and optical frames from the Men’s Preppy Eyewear Collection. The collection introduces updated silhouettes crafted from renewed acetate made in part from recycled plastics and bio-based materials. Signature accents, including the iconic flag logo on the temples, and red, white and blue ribbon, add a distinctive touch to each frame.
