Playing with light and shadow, charismatic presence, expressive jewelry: The multi-award-winning artist Philipp Hochmair is the new face of THOMAS SABO’s Rebel at Heart brand in the DACH region (Germany, Austria, and Switzerland).
In striking campaign images, Philipp Hochmair showcases jewelry from the Rebel at Heart line. The Vienna English Theatre served as the location for the campaign shoot with Philipp Hochmair, himself a native of Vienna. The shoot was directed by Thomas Sabo himself, with support from Anna Znamensky and photographer Valerie Voithofer.
„I am extremely pleased about the collaboration with Philipp Hochmair, as I admire his art and greatly value him as a person. With his unique charisma, his style, and his passion for art, he is a true Rebel at Heart and therefore embodies the DNA of our brand one hundred percent,“ says Thomas Sabo, CEO of the eponymous jewelry company.
Through this collaboration, Rebel at Heart aims to connect even more strongly and emotionally with its target audience of fashion-conscious and self-confident men in Germany, Austria, and Switzerland, while also underscoring THOMAS SABO’s deep roots in the region.
„For me, jewelry is far more than just an accessory – it’s an expression of my personality, both on stage and in everyday life. My artistic work, especially my solo projects like Jedermann Reloaded, is about uncovering the raw material of a literary work and shaping it into something unique and new. That’s precisely how jewelry is created: silver is worked, shaped, challenged – until it speaks a new language. Raw, honest, uncompromising. Characterized by respect and deep appreciation for the original material. Rebel at Heart stands for courage, self-confidence, and the unbridled desire for freedom. These are values I live by, that shape my art, and that connect me with THOMAS SABO. I’m very much looking forward to this collaboration!“ says Philipp Hochmair.
